Eight Events Determine America’s Most Core Surf Shop



2013 and 2014 Reigning Champs – Surf Ride. Image: Surf Shop Challenge

The 2016 Oakley Surf Shop Challenge kicks off this Friday, March 25th at Seaside Reef in Cardiff, Calif. with the Southwest regional qualifier. San Diego County area surf shops will compete for the opportunity to represent their region against six other regional finalists from North Carolina, New Jersey, Florida, Northern California, Southern California and Hawaii.

The unique event series pits four-man surf shop teams (two shop pros and two shop employees) against each other. The winning team from each of the seven regional qualifiers will win an all-expense-paid trip to Southern California to compete in the National Championship for a $5,000 prize purse, grand prize trip to the 2016 SURFER Poll at Turtle Bay on the North Shore of Hawaii and title of America’s Most Core Surf Shop.

A surf mecca in its own right, the Southwest has notoriously seen a contentious battle amongst surf shops, with top teams always contenders for the National Title. This year’s confirmed Southwest teams include:

· Clairemont Surf Shop, San Diego

· Emerald City The Boarding Source, San Diego

· Hanger 94, La Mesa

· Hansen’s Surf Shop, Encinitas

· Rail II Rail Surf Shop, San Diego

· Rusty Boardhouse, La Jolla

· South Coast Surf Shop, Ocean Beach

· South Coast Surf Shop, Pacific Beach

· Sun Diego Boardshops, Carlsbad

· Sun Diego Boardshops, Belmont

· Surf Ride, Oceanside

· Surf Ride, Solana Beach

· Emerald City The Boarding Source, San Diego

The 2016 Oakley Surf Shop Challenge schedule:

· March 25 – Southwest – Seaside Reef, Cardiff, Calif.

· April 11/12 – Mid-Atlantic – Nags Head, Outer Banks, NC

· April 14/15 – Northeast – Manasquan Inlet, NJ

· April 18/19 – Southeast – Paradise Beach Park, Melbourne, Fla.

· May 26/27 – Northwest – Pleasure Point, Santa Cruz, Calif.

· June 3 – West – 54th or 56th Street – Newport Beach, Calif.

· July 7/8 – Hawaii – Ala Moana Bowls, South Shore, Haw.

· Fall 2016 – National Championship – Southern California

For more information visit surfshopchallenge.com.

Source: Surf Shop Challenge