Surf Expo today announced a partnership with The Big Pitch to provide a powerful, unique product exposure platform to exhibitors. The Big Pitch is hosted by Kevin Harrington, an original Shark on ABC’s Shark Tank and the inventor of the modern infomercial.
Surf Expo exhibitors will have the opportunity to pitch their most innovative product to Mr. Harrington and a panel of consumer marketing, merchandising and product-development experts, with a chance to appear on a 30-minute Surf TV themed home shopping program that will air in 80 million homes in targeted markets around the country.
“The Big Pitch’s innovation-themed program enables Surf Expo to showcase our unique beach lifestyle industry to millions of consumers and serve as a launch pad for new & innovative products from Surf Expo exhibitors,” said Roy Turner, VP and Show Director for Surf Expo.
Products that wow The Big Pitch panel will be asked to participate in a 30-minute home shopping program themed around innovation at Surf Expo, generating tremendous exposure, marketing expertise and endorsement power that would not be affordable outside of this unique partnership.
Harrington, who has launched dozens of successful consumer products and generated billions in direct sales over the last two decades, said “Trade shows are the cradle of innovation in this country. What consumers see in stores represents a tiny fraction of the creativity and genius that I see walking the aisles of this country’s big trade events, and Surf Expo is a perfect example of that. The Big Pitch was created to give small companies with big ideas and potential ‘home run’ products a chance to tell their stories…and get in front of millions of home shoppers.”
For more details on participating in the Surf Expo Big Pitch, exhibitors can contact The Big Pitch team at email@example.com. The Big Pitch is open exclusively to manufacturers exhibiting at the September 2015 Surf Expo.
Source: Surf Expo