Jobe Announces “SUP 2 The People” Tour


Source: JOBE




Today, Jobe Watersports announced the details of its “SUP 2 The People” demo tour. The tour will launch on July 17, in Dillon, CO. It includes stops in California, Nevada, Utah, Idaho, Washington and Oregon before finishing on August 21 in Santa Barbara, California.

Visitors at each of the tour’s 25 stops will have the chance to try Jobe stand up paddleboards (SUPs) and experience products from tour co-sponsors Johnnie-O clothing, Bai Natural Drink, JoFit, Eagles Nest Outfitters, GU Energy Gel and Rockview Farms.

Local SUP groups, paddling clubs and dealers will support nearly all of the tour’s stops.

“We want to get more people on the water,” said Maud Broekmeulen, marketing manager for Jobe Watersports. “Whether they’re trying the sport for the first time, or trying out the latest technology, we want them out there having fun.”

Two Jobe brand ambassadors, Taylor Newton and Stephanie Martian, will lead the tour. Newton and Martian were selected as part of a contest leading up to the tour.

“Spending the summer introducing people to a sport I love is a dream come true,” said Newton. “Add in the chance to see some of the most beautiful places in the country, and it’s hard to imagine a better summer ‘job.’”

Newton and Martian will share their experiences through Jobe’s social media channels, including @jobewatersports on Twitter, @jobesup on Instagram, Jobe SUP on Facebook and JobeSports on Snapchat.

The complete tour schedule is available at https://www.jobesports.com/jobe-sup/sup-to-the-people/.