Jobe Announces “SUP 2 The People” Tour


Source: JOBE




Today, Jobe Watersports announced the details of its “SUP 2 The People” demo tour. The tour will launch on July 17, in Dillon, CO. It includes stops in California, Nevada, Utah, Idaho, Washington and Oregon before finishing on August 21 in Santa Barbara, California.

Visitors at each of the tour’s 25 stops will have the chance to try Jobe stand up paddleboards (SUPs) and experience products from tour co-sponsors Johnnie-O clothing, Bai Natural Drink, JoFit, Eagles Nest Outfitters, GU Energy Gel and Rockview Farms.

Local SUP groups, paddling clubs and dealers will support nearly all of the tour’s stops.

“We want to get more people on the water,” said Maud Broekmeulen, marketing manager for Jobe Watersports. “Whether they’re trying the sport for the first time, or trying out the latest technology, we want them out there having fun.”

Two Jobe brand ambassadors, Taylor Newton and Stephanie Martian, will lead the tour. Newton and Martian were selected as part of a contest leading up to the tour.

“Spending the summer introducing people to a sport I love is a dream come true,” said Newton. “Add in the chance to see some of the most beautiful places in the country, and it’s hard to imagine a better summer ‘job.’”

Newton and Martian will share their experiences through Jobe’s social media channels, including @jobewatersports on Twitter, @jobesup on Instagram, Jobe SUP on Facebook and JobeSports on Snapchat.

The complete tour schedule is available at https://www.jobesports.com/jobe-sup/sup-to-the-people/.

Instruments that withstand the rigors of traveling


Source: Outdoor Ukulele


Image: Outdoor Ukulele

Outdoor Ukulele begins manufacturing American made composite polycarbonate instruments that withstand the rigors of traveling. They’ve been played in the Arctic Ocean, paddled down the Amazon River, and hiked both the Appalachian and Pacific Crest Trails. Their Soprano and Tenor ukuleles use high-performance tone resins that match the acoustic qualities of most wood instruments with unparalleled durability and temperature range.

Handcrafted wood ukuleles made from tone woods like Mahogany, Spruce, or Koa are cherished for their brilliant acoustics and beauty. But what if you want to play your wood ukulele in the park on a warm and humid summer afternoon, or in the mountains on a cold and dry winter morning? Luthiers recommend keeping your instrument in a controlled environment with a temperature range of 65°F to 75°F (18°C to 24°C), and a relative humidity range of 45% to 55%. Any deviation from these parameters could cause permanent damage to string action, cracks in the body, and glue joint separation.

Outdoor Ukulele injection molds the two component monocoque instruments from 15% glass fiber filled Polycarbonate with a temperature range of -40°F to 250°F (-40° C to 120° C). The addition of glass fibers greatly increase strength, enhance acoustics, and create a natural grain structure which compliments the translucent Bottle Brown and Bottle Green colors. The compact Soprano sells for $95 and the larger Tenor sells for $145.
Outdoor Ukulele is a family owned and operated company based in Bend, Oregon.

Visit http://www.outdoorukulele.com for more information.

Eight Events Determine America’s Most Core Surf Shop



2013 and 2014 Reigning Champs – Surf Ride. Image: Surf Shop Challenge

The 2016 Oakley Surf Shop Challenge kicks off this Friday, March 25th at Seaside Reef in Cardiff, Calif. with the Southwest regional qualifier. San Diego County area surf shops will compete for the opportunity to represent their region against six other regional finalists from North Carolina, New Jersey, Florida, Northern California, Southern California and Hawaii.

The unique event series pits four-man surf shop teams (two shop pros and two shop employees) against each other. The winning team from each of the seven regional qualifiers will win an all-expense-paid trip to Southern California to compete in the National Championship for a $5,000 prize purse, grand prize trip to the 2016 SURFER Poll at Turtle Bay on the North Shore of Hawaii and title of America’s Most Core Surf Shop.

A surf mecca in its own right, the Southwest has notoriously seen a contentious battle amongst surf shops, with top teams always contenders for the National Title. This year’s confirmed Southwest teams include:

· Clairemont Surf Shop, San Diego

· Emerald City The Boarding Source, San Diego

· Hanger 94, La Mesa

· Hansen’s Surf Shop, Encinitas

· Rail II Rail Surf Shop, San Diego

· Rusty Boardhouse, La Jolla

· South Coast Surf Shop, Ocean Beach

· South Coast Surf Shop, Pacific Beach

· Sun Diego Boardshops, Carlsbad

· Sun Diego Boardshops, Belmont

· Surf Ride, Oceanside

· Surf Ride, Solana Beach

· Emerald City The Boarding Source, San Diego

The 2016 Oakley Surf Shop Challenge schedule:

· March 25 – Southwest – Seaside Reef, Cardiff, Calif.

· April 11/12 – Mid-Atlantic – Nags Head, Outer Banks, NC

· April 14/15 – Northeast – Manasquan Inlet, NJ

· April 18/19 – Southeast – Paradise Beach Park, Melbourne, Fla.

· May 26/27 – Northwest – Pleasure Point, Santa Cruz, Calif.

· June 3 – West – 54th or 56th Street – Newport Beach, Calif.

· July 7/8 – Hawaii – Ala Moana Bowls, South Shore, Haw.

· Fall 2016 – National Championship – Southern California

For more information visit surfshopchallenge.com.

Source: Surf Shop Challenge

GoWorx is Offering a Trio of Epic Giveaways





Teaming up with some of the adventure gear industry’s best brands, GoWorx has created three epic giveaways targeted at aerial, surf, and session photo/video capture. With over $4K of free gear going out, let’s look at a complete rundown of what’s included, which (you heard right!) includes a free 3DR Solo drone, GoPro HERO4 Session and a KNEKT Dome Port.

Entrees will be eligible to win one of these three epic giveaways, each featuring an obscenely awesome arsenal of camera gear, mounts and accessories from our top brands. They are aptly named the Epic Sky Package, Epic Surf Package and Epic Session Package and no matter where you live or how you create, each package will take your photo and video to the next level.

(1) The Epic Sky Package – Total Value: $2165

Capture the skies and all the action under the sun with this epic giveaway featuring a fully loaded 3DR Solo Drone, SRP BlurFix filter pack and premium collection of mounts and accessories.

Image: Joshua Niven
Image: Joshua Niven

(2) The Epic Surf Package – Total Value: $1320

Shoot the surf like never before with this land and sea-worthy giveaway, which includes a KNEKT GPLT Trigger & Dome Port, all-new GNARBOX system and a premium collection of mounts and accessories.

Image: Joshua Niven
Image: Joshua Niven

(3) The Epic Session Package – Total Value: $1,010

Score new perspectives of any session or off-the-grid adventure in our third giveaway, which includes a GoPro HERO 4 Session, Lume Cube light rig and (you guessed it) a premium collection of mounts and accessories.

Image: Joshua Niven
Image: Joshua Niven

Click here to learn more about the GoWorx Epic Giveaway!

Source: GoWorx

Check Out the Hot 2016 Naish Kite Collection





When it comes to Naish, their pursuit of excellence makes it appear as though they are never satisfied with “good enough”.

They seem to have applied that philosophy to the newest products in their midseason release. They have retuned and reinforced last year’s kite models to be even more user-friendly and forgiving, while Naish harnesses have been completely revamped for shapes that contour more comfortably to the body and maximize ease-of-use.

2016 Naish Ride

The Naish Free Ride is available in sizes: 4, 5, 6, 7, 8, 9, 10, 11, 12 and 14. This kite would be ideal for those looking to progress their skills quickly, the open center section of this lightweight, two-strut design delivers superior low-end performance and maintains smooth power delivery through turns.

A consistent performer with incredible control, its versatility will have both new and experienced kiters choosing the Ride as their “go-to” kite for a wide range of styles.

Image: Naish
Image: Naish

2016 Naish Trip

The 2016 Naish Trip is perfect for dedicated intermediate-to-advanced riders, the incredibly lightweight, strutless design delivers the wind range of a larger kite while retaining the fast, precision turning of a smaller kite. An ideal fit for foiling, the Trip’s responsive depower and light weight—compared to other kites of this size—supports seamless transitions for a smooth ride.

2016 Naish Fly

The Trip is a lightweight and fast for a kite of its size. It delivers a smooth, yet powerful ride in light-to-marginal wind conditions. The swept-back wing tip and anti-stiction window improve water relaunch, while the two-strut design offers exceptional low-end power. New this year, Naish designers have modified the leading edge diameter, allowing the kite to fly farther forward for improved upwind ability and easy handling. Don’t let light wind ruin your day. Grab a Fly and maximize your time on the water.

View more of the 2016 Collection at the Naish Kites website.

Do You Know Why Jobe Aero SUPs are so lightweight?



Image: Jobe

Jobe Aero SUPS are one of the lightest boards on the market. They are making use of the latest construction methods and production techniques. To make the boards extra strong, the bottom and upper layer consist of two actual layers of PVC. One would think this would make the board two times as heavy, but not the Jobe boards!

The reason for that is that when the board is inflated, the first two layers are held together by hundreds of nylon threads. This method is called the drop-stitch technology, because the nylon threads are stitched in the first two layers of PVC. These threads give the SUP-board its form.

On top of the two PVC layers that hold the nylon threads, the second PVC layer is applied. Jobe Aero SUP-boards are unique in that these two layers are pressed together by a machine, a new innovative technique! Normally this is done by hand and it takes many extra glue. Jobe boards therefore contain less glue. The weight of glue for a total board can be up to 2KGs! The result: a much lighter board. Check out the size table below to see the weight of the Jobe boards!

SUP Board weight (incl. fins)
Aero SUP 9.4 7.2 KG
Aero SUP 10.0 8.0 KG
Aero SUP 10.6 9.0 KG
Aero SUP 11.6 9.3 KG
Aero SUP 12.6  9.5 KG
Aero YOGA SUP 10.6 10.0 KG

Source: Jobe

Jobe’s specially designed SUP clothing



Image: Jobe

The Jobe discover series is special clothing designed for both on and off your SUP board. No need to pack a bag with extra clothes. The Discover sportswear series has a casual look, making it perfect to wear during every kind of leisure activity. Start off your day by grabbing a quick coffee at that new barista in town, spend the rest of the morning on your SUP exploring the city’s canals, then go for a well deserved lunch at your favorite lunch room and spend the rest of the afternoon by SUP on that beautiful lake just outside town. All of that in just one outfit!

Jobe is the first SUP brand that releases a special clothing range for SUP. Not only does this technical-advanced clothing look good, it has some awesome features. The most important one is the quick dry function on this clothing range. Once you start looking closer you will also notice it is different from what you have seen before!

Normally the quick dry function will become less effective when you wash it or start sweating in it. The quick dry will last a while but will lose its effectiveness during the season. But not our Discovery Clothing! It has special Quick Dry threading which is sown throughout the clothing, making it impossible to wash out!

As from March the Discover Series will be available on www.jobesports.com, but you can already pre order.

Source: Jobe

Billabong’s Let’s Just Go Somewhere Campaign


By Scott Cuttre




Scott Cuttre chats with  Fleur Boys about  Billabong’s trend setting collection
Much like every other modern day tech zombie addicted to checking their email every other minute, I receive an uncountable amount of undesirable emails on a daily basis. This is then followed by a split decision of whether to open or just automatically delete. This past winter I received an email from one of the many top surf industry companies I choose to follow and support, Billabong.

What made this email stand out from countless other surf company advertisements was the title, “Lets Just Go Somewhere”. Within seconds of reading this subject line, the words began to resonate. Conjuring up feelings and images that had laid dormant inside of me, yet always on the cusp of what I was truly longing for. Four simple words were enough to send my life to a screeching halt. It became obvious my original bias was gone and this email would garner my full attention.

This series of Billabong’s female fashion surf promotional videos managed to do something no other fashion, world tour, or surf related email ever has done. The “Lets Just Go Somewhere” collection promotional video changed my mood, opening my mind more so than any other email has been able to do since. Maybe it was because I was about to begin my undesirable routine of getting ready for work. Maybe it was because I have felt lost and an image within these videos struck a cord. Maybe it was because I need a surf trip more than anyone in the history of the sport. Maybe it was the gorgeous models featured in the video wearing clothing that screamed rebel surf road trip. Maybe it was all of the above. Or maybe it was just a unique vibe depicted within these video shorts, Billabong was able to capture with perfection. A freewheeling throwback style meshing with fashion forward simplicity that couldn’t be matched any better than it’s given title. Whatever the underlined factor of being overtaken by Billabong Australia’s “Lets Just Go Somewhere” promotion and collection. I knew I not only wanted, but needed to go where those girls were going, and in the style they are going in.

For anyone who hasn’t seen the series of short videos showing off this collection I would suggest heading over to Billabong Australia. What I will guarantee after viewing these shorts several adjectives will come to mind. The first thought that crept into my head was the word freedom. Freedom came to me for several reasons: Freedom from rules, Freedom from uniformity, Freedom from routine, and Freedom from reason.

While you are getting caught up in the beautiful scenic shots of country sides and empty beaches and lineups, lies a collection of clothing that couldn’t be more in tune with the spirt of surfing. Especially those surfers not just in need of a weekend session. True seekers, that want nothing more that to get lost within the beauty and comfort of their journey and their lifestyle.

Billabong’s “Let’s Just Go Somewhere” collection depicts what every road trip brings with it, the element of surprise. Anyone on a surf/road trip relishes in this feeling of surprise. One must also be prepared to adapt to the conditions provide. No matter how beautiful nature is, it can be harsh. This collection that Billabong put together, seems to have us searchers covered when it comes to being comfortably stylish, without forgetting that everyday or night will be sun filled and warm. Being completely enamored with every aspect shown in these video shorts, I had to know how and where this inspiration evolved. Head Designer at Billabong Australia, Fluer Boys allowed me the chance to have these questions answered.

Q: How did the name and drifter type feeling the “Let’s Just Go Somewhere” collection presents come about?

F: The tag line ‘Lets Just Go Somewhere’ is a campaign tagline rather than collection name. As surf culture and at times perceived ‘summer’ brand the idea that our girl is on an endless quest for adventure and or an endless summer as it may be. We believe our customer is a participant in life and its culture and revels in the opportunity to get out there.

Q: Fashion, not just female surf wear at this present moment seems to be moving in a state of an “anything goes” type mentality. Meaning, there doesn’t appear to be any lines design wise that can’t be crossed. This collection seems to be the most definitive example of that mentality. Was the main goal of Let’s Just Go Somewhere collection to be less inhibited?

F: I agree that its an interesting time in fashion and surf culture at present. Surf brands used to be pigeonholed into being just that but these days with surf shops in malls as well by the beach,online shopping not to mention savvy customers have allowed us to breach those boundaries and simply create a want for our product. Of course we sell the beach lifestyle and the clothes that go with it, but we also hope to dress that girl on and off the beach. As a brand we try to stay true to our relaxed lifestyle but are excited to reach further into their wardrobe.

billabong-letsjustgosomewhere-elliejean

Q: While all the pieces in the collection seem like they could be pulled from one outfit to the next, there is a common thread that makes it possible, having a washed, worn, lived in feel. The non-uniformity of each piece is what makes the line so interesting. Were you looking for clothing easily transferable?

F: We work hard to ensure that the collections not only can be worn together easily but transcend from one month to the next. Our customer tends to have a relaxed attitude and lifestyle we design clothes not only to reflect that but to wear while living it. Theres also something to be said about creating that ‘favorite item’ to connect with the customer and get her back into store.

Q: Would you agree this “worn in” feel is intertwined with an almost Nordic or Fair Isle style as seen in the Suki Knit, or the Paloma Cardi?

F: I think the worn in looks can be seen more literally on perhaps our Drifter pants or some of our washed back fleece, but I agree that the Knitwear that you mention, while it’s not technically worn or washed back, is relaxed in fit, does focus on soft easy to wear yarns in slouchy styles overall is a bit ‘undone’.

Q: What I also found to be one of the most appealing aspects of this collection is that it seems to be the type of clothing that would be flattering to a wide range of female body types. Surf brands in particular are notorious for being know to make clothing cut for the thin waif body types. There seems to be something for everyone here. If you’re not comfortable in a pair of Night Hawks you can supplement them with a pair of Drifters and still be pushing the fashion bar. How important is it to you when creating a collection to try and accommodate mass appeal?

F: It’s part design and part trend, we tend to have to parts to every collection that meld together. The first is our ‘beach boho’ fashion is often loose and flowing and perfect to throw on over your bikini, the second is more of a ‘relaxed sporty’ vibe which is your elastic waisted pull on shorts and pants both sectors have a common thread and that is wearability. I mentioned earlier we know who we are, we are for the beach, by the beach and around the beach its part of our culture and there are just some trends and styling that don’t sit with the brand and people don’t look to us to provide.

Q: The diversity within this line I think is what makes it stand out against the rest. The line seems to be filled with countless transitional pieces with colors that can be carried over and used for multiple seasons. How important do you think it is to own a few transitional pieces within one’s collection?

F: Absolutely imperative, style isn’t about the latest trends its about knowing what suits you and creating your own look. To do this you need a stack of favourites or go to’s, we are happy to provide a good mix of both new looks and new twists on your old favourites.

billabong-letsjustgosomewhere-surf

Q: Coming from a male point of view, a woman can be just as or even more attractive in a pair of sweat pants combined with a tee or hoodie as they can be done up from head to toe. I think you can tell a lot about a woman’s style sense when they are being less obvious. Whether they are lounging around or trying to be comfortable on a long road trip. Your line seems to have made it that much easier for women trying to accomplish comfort and style. Was one of the goals of this collection to provide women with comfortable options while remaining stylish?

F: Of course, again its the attitude and lifestyle of our customer that dictates this, she wants natural or easy wearing fabrics, comfortable fits even when she is trying out a new look, they say that women dress for other women but hopefully our is comfortable while doing it.

Q: As one of the top surf companies, when purchasing anything Billabong, the knowledgeable consumer expects quality and style. Something accompanying quality and style is price. I feel this line has a number of investment type pieces. How much thought goes into the consumer’s pocketbook when designing while still trying to be on the cutting edge?

F: We have a huge focus on price point from the very inception of the design, knowing the expectation that comes from a brand like Billabong we also focus on quality. Every season we strike to ensure we offering a range of price points so that you can buy an affordable knit for instance or spend a bit more if you want to.

Q: In the past you have been involved with Insight, one of the most original cutting edge risk taking surf clothing companies around. With Billabong being a much more mainstream company, how much of that outside the box thinking were you able to apply when you began designing for Billabong? Judging by this collection there seems to be a slight change in the traditional Billabong design mentality.

F: I have learnt a lot and hopefully taught a little. We are a big team so I have been lucky enough to have had their trust and the freedom to try some new things but also the experience of those around me to not loose sight of who Billabong is. We are producing great collections and staking our claim in the industry and have had some great wins.. Literally. We just won Women’s Brand of the year, Swimwear Brand of The year and Campaign of the Year, its amazing to be a part of that.

billabong-letsjustgosomewhere-bikini

Q: What I feel is the real genius of the entire collection is the number of eras in women’s fashion the line covers. When I first viewed the “Let’s Just Go Somewhere” promo video the first thing that jumped out at me was there seemed to be a real 90’s feel, with many variations of The Drifters pants and fleece Crew tops, combined with the short cut styling of the All of Me Denim and the With You Vest. At the same time what jumped out were free flowing dresses and cardigans that gave a real 60’s and 70’s vibe as seen in the Gypsy Rebel Dress and the Madrid and Paloma Cardi. Granted old fashion styles never die they just hibernate, how were you able to intermix all of these pieces that seemed to be born out of past generations and revamp them with a modern feel so the customer doesn’t feel like they are dressed in retro styles?

F: You are right, we perennially reflect on great fashion moments of from the seventies to the nineties but it really comes down to the twist that makes it more modern in fabric, adpaption of fit, newness print and current colours. There is a mood or echo of the inspiration but the styling and how you wear it make it new. You might have a flare jean made new by being cropped or in a stretch fabric for instance or a pair your dress with sneakers and so on.

Q: Finally, what does Billabong have in store for the future of female fashion?

F: Bikini’s of course! But seriously we are so excited by upcoming collections that have influences from everywhere from Mexico to Morroco, and as you mentioned earlier absolutely anything and everything goes

Nick Jacobsen joins NeilPryde’s team of ambassadors



Image: Bianca Asher

We all know who he is — the crazy guy who launches off cranes, Richard Branson’s villa roof and who starred in Cabrinha’s FX campaign. But behind all that hype is an extremely down-to-earth guy who loves the sport of kiteboarding and what he does. We are extremely proud to welcome Nick Jacobsen to NP’s team of ambassadors.

“It’s great to be part of the NP team and wearing their waterwear and accessories,” Jacobsen said from his playground in Cape Town. “I have been exposed to the brand through my Cabrinha connection and love the fit, look and function of the products. NP have been making wetsuits for over 20 years so they really know how to keep you comfortably warm and protected.”

Image: Bianca Asher
Image: Bianca Asher

Nick joins Kite World Champions Liam Whaley and Keahi de Aboitiz as well as legends Jason Polakow and Dave Kalama in a fast growing elite team of friends and ambassadors. Nick will help with product development and testing as well providing more exposure for NP’s innovative products such as the S1 Tracker spreader bar and wind-chill-beating Armor-Skin products. Working with a rider that continuously pushes the limits will have the effect of pushing NP product design to new heights.

“Nick is an extraordinary athlete that will bring exposure to the NP brand both in kiteboarding but also in the mainstream through his connection with the Virgin Group,” commented Alex Zenovic, Pryde Group’s Marketing Director. “Nick helped Cabrinha successfully launch the FX kite and we are very excited to be extending this reach to NP. We have big plans for this waterwear and accessory range under the NeilPryde brand and Nick and the rest of the team will play a crucial part.”

NP is a line of aesthetically engineered water-sports equipment that has earned its respect from water. Waterborne, technical, functional. Developed to enhance the performance and appearance of an increasingly thirsty breed of explorers and adventurers who are not just looking to push the boundaries, but to blur them as well.

Source: NP